MALuxury Brand Management
| Study location | United Kingdom, Southampton (Winchester campus) |
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| Type | Master courses, full-time |
| Nominal duration | 1 year |
| Study language | English |
| Awards | MA |
| Entry qualification | Undergraduate diploma (or higher) Two years work experience in a related field. |
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| Language requirements | English IELTS: 6.5 (with a minimum of 6.0 in reading and writing and a minimum of 5.5 in speaking and listening) |
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| Other requirements | At least 2 reference(s) must be provided. – CV |
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| More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Programme structure
Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.
Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewellry, the finest hotels and exclusive clubs, yachts and high-end automobiles.
The course provides a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage, and culminates in the strategic management of the business of luxury.