BA (Hons)Fashion Marketing/Management

Study location	United Kingdom, Southampton (Winchester campus)
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BA (Hons)
Course code	WN25

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take verified copies of the entry qualification documents along with you when you finally go to the university.

Language requirements	English IELTS: 6.5 (with a minimum of 6.0 in Reading and Writing, 5.5 in Listening and Speaking) CAE before January 2015: level C CAE after January 2015: 176 points overall with no component less than 176

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application. Other qualifications will be considered on an individual basis.

More information	southampton.ac.uk/..keting_management.page

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

In your first year you will be encouraged to explore fashion and the core principles of marketing through a series of creative projects, workshops, seminars, lectures and study trips. These will expand your knowledge and understanding and help you gain the fundamental practical and intellectual skills that will underpin your second year.

During your second year you will develop your understanding of fashion marketing. You will cover areas such as:

• fashion brand development and brand design issues
• product development and range planning
• fashion retailing
• merchandising and fashion buying
• experiential marketing in fashion
• the impact of technological developments upon fashion marketing
• luxury and lifestyle offerings
• fashion communications
• promotions, press and public relations
• fashion consumer psychology
• ‘fast’ and ‘slow’ fashion movements
• ethical and sustainability issues in fashion
• quantitative and qualitative fashion research and forecasting

In your third year you will develop your skills and knowledge at a more advanced level.

You will explore:

• aesthetics and taste
• heritage and workmanship
• the phenomena of celebrity and co-branding
• the massive changes occurring in marketing communications and communications technology
• the business challenges of global expansion and brand awareness in a troubled global financial climate

You will also gain a critical understanding of how to create and develop successful fashion brands. Working as part of a team, your final major project will challenge you with an externally-set marketing brief. You will present your findings to a panel of academics and professionals.

Our well-developed careers and employability agenda will nurture your crucial employability skills and offer you careers advice throughout your studies.

Career opportunities

The Fashion Marketing/Management programme at the Winchester School of Art offers a distinctive learning experience to our students by fostering and preparing the very best creative marketing talent for the international fashion industry. The course will play an essential part in setting you on the road to a successful career in fashion marketing, fashion PR, buying, merchandising, brand management, retail management, styling, product development and trend-forecasting.

Last year our students obtained work placement opportunities at leading fashion companies including Stella McCartney, Alexander McQueen and Harper’s Bazaar. Our top performing students in their first year will be awarded an internship at Stylesight, a leading global fashion-forecasting agency.