Skip to content High contrast mode
Logo of Zealand – Academy of Technologies and Business

Top-upInternational Sales and Marketing Management (Campus Næstved)

Zealand – Academy of Technologies and Business
Denmark, ZEALAND, Campusbuen 23, 4600 Køge
Næstved Denmark, Næstved
Tuition fee FREE
More information

Expenses, accommodation, working etc. 


There is a growing demand for employees within international sales and marketing and the program reflects the ever growing internationalisation of the business community – especially the segment of small and medium sized companies.

The syllabus and learning objectives of the program are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments. You will gain thorough insight into Marketing, Logistics, Management and Organization, Finance and Economics, and Business Law.
The purpose of the program is to qualify the students to work independently in analyzing, planning and implementing domestic and international marketing activities in trade, production and service industries.

Program information:

The study program is a 1½ year full-time program which corresponds to 90 ECTS credits. The program is divided into three semesters including a company internship and a bachelor project in a company. During the first two semesters of the program you will be working with practical and theoretical areas covering the following subjects:

The compulsory subjects of the program are:

● Strategy, Organisation/Management, and Logistics
● Sales and Marketing
● Economics
● Business Law
● Philosophy of Science and Methods

Elective Subjects/Theme:
Together with 4-8 fellow students you study a subject chosen by you (2 subjects must be chosen/subjects vary from semester to semester)
● International Sales
● Strategy and Business Models
● Innovative E-Marketing
● Global Business

The third semester focuses on the internship and the final bachelor project.

The company internship (normally unpaid) is comparable with a full-time job with the same requirements concerning working hours, contribution, commitment and flexibility which the graduate would expect to find in his/her first job. The aims and the objectives of the internship is decided by the student and two supervisors (one from the college and one from the company). The internship period concludes with an evaluation based upon a written report made by the student and an evaluation scheme done by the company.

The Bachelor project will take the central topics of the study program as its starting point and can contain elements from the internship. The problem statement for the project is prepared by the student, preferably in cooperation with a company.

Career opportunities

The international sales and marketing management program is aimed at students wishing to have the right mix of sales and marketing competences in jobs such as: International Sales Representative, Executive Sales Supporter, Key Account Manager, Sales Planner, Assistant Sales Manager, Sales Manager, Sales and Marketing Coordinator.

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 1, 2019

Application deadlines apply to citizens of: Hungary