Skip to content High contrast mode
Logo of Jönköping University

MScInternational Marketing

Tuition fee FREE
More information

Expenses, accommodation, working etc.

ju.se/..ammes/international-marketing.html 

Overview

Increase your understanding of the future marketing needs of global companies in an international setting.

International Marketing is a programme that develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change.

The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Career opportunities

The programme prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.

The programme also prepares students for doctoral research education.

Apply now! Fall semester 2020/21
Application deadline
Jan 5, 2020 23:59
Europe/Budapest time

This is a pre-deadline and we suggest to apply before this date

Studies commence
Sep 1, 2020

Application deadlines apply to citizens of: Hungary