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MScGlobal Marketing Management

More information

sheffield.ac.uk/..marketing-management-msc 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Semester one – Sheffield

Introduction to Marketing
Global Marketing
Marketing Communications
International Consumer Behaviour
Contemporary Marketing Research

Semester two – Hong Kong Baptist University

International Marketing Research
International Services Marketing Management
Socially Responsible Marketing in an International Context
Strategic Marketing
Project Dissertation

Teaching

Lectures
Seminars
Case studies
Group work for collaborative learning
Web-based discussion groups

Assessment

Individual assignments
Group projects
End-of-semester exams
Dissertation

Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you