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BA (Hons)Marketing (Advertising and Public Relations)

Birmingham City University
United Kingdom, Birmingham
More information

bcu.ac.uk/..blic-relations-ba-hons-2018-19 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

During your first year, you will gain knowledge and understanding of the major theories, principles and concepts of marketing, as well as gaining key transferrable skills that will be highly desired by employers.

Your second year will see you utilise the principles of marketing practice in an operational context, solving industry issues and critically analysing different scenarios.

During your final year, you will construct effective methods of communicating marketing concepts, generating well-reasoning marketing concepts.

Assessments will be linked to industry in order to ensure a coherent progression. Teaching will consist of practices and scenarios that mirror practice, enabling you to develop your analytical, critical reasoning and creativity skills. There will be the use of live clients for teaching and assessment, practice-based case studies and our Virtual Learning Environment, which will be used to support all modules.

Career opportunities

Our graduates have gone on to high-flying careers in a wide range of marketing roles including product and project management, sales, advertising, press and public relations, market research and communications.

Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you