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BA (Hons)Fashion Marketing and Promotion

Tuition fee £12,500 per year
More information

Expenses, accommodation, working etc. 


This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is designed to bridge the space between creative vision and the commercial bottom line.

As a Fashion Marketing and Promotion student at the University of Westminster you will be part of a community of designers, fashion management students, academics and practitioners with an excellent reputation in the fashion industry.

The course is designed to develop your creative, technical and interpersonal skills as well as your commercial flair and business acumen. You can also advance your language skills to meet the increasing global opportunities.
Teaching and learning is interactive, covering academic, creative practice and industry-applied elements.

Programme structure

Year 1

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Modules include:

Digital Skills
Fashion Marketing
Fashion Promotion
Fashion Trends and Consumer Culture
Visual Merchandising in the Digital and Physical Space

Year 2

The second year develops the practical application of your marketing and promotion skills and includes live project work with fashion brands. In addition you will have the opportunity to combine your studies with a period of work placement or internship.

Modules include:

Buying and Merchandising
Digital and Video Skills
Fashion and New Media Management
Fashion Brand Management
Fashion Styling – Physical and Digital

Year 3

The final year is designed to develop your creative portfolio and strategic management skills. The capstone project will culminate in a degree show of your work.

Modules include:

Business Implementation and Event Management
Fashion Futures and Entrepreneurship
Strategic Media Management
The Final Major Project: Research and Development

Career opportunities

At Westminster, we have always believed that your University experience should be designed to enhance your professional life. Today’s organisations need graduates with both good degrees and employability skills, and we are committed to enhancing your graduate employability by ensuring that career development skills are embedded in all courses.

Opportunities for part-time work, placements and work-related learning activities are widely available, and can provide you with extra cash and help you to demonstrate that you have the skills employers are looking for. In London there is a plentiful supply of part-time work – most students at the University of Westminster work part time (or full time during vacations) to help support their studies.

We continue to widen and strengthen our links with employers, involving them in curriculum design and encouraging their participation in other aspects of career education and guidance. Staff take into account the latest data on labour market trends and employers’ requirements to continually improve the service delivered to students.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Oct 1, 2020

Application deadlines apply to citizens of: United States