BAFashion Marketing and Branding
| Study location | United Kingdom, Nottingham |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | English |
| Awards | BA |
| Course code | WN25 |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English IELTS 6.5.; |
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| Other requirements | At least 1 reference(s) should be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Programme structure
What you study
Year One: these two year-long modules run side by side.
Visual and Cultural Influence (40 credit points)
You’ll be introduced to fashion and the factors in our society that influence what, where and how things are sold. You’ll study the emergence of fashion and how it has evolved as a system of communication. This will give you an understanding of the industry, what factors have influenced its development and the factors that are currently influencing its continual change. You’ll learn to recognise the influences of visual communication and develop skills to enable you to communicate verbally, using images and in writing.
Principles of Fashion Marketing and Branding (80 credit points)
In this module you will explore the global market, cultural and social trends that influence the fashion industry, using research methods to identify business opportunities like market research and trend forecasting to determine brand success. You will develop the skills needed to create influential marketing proposals and strategies that will enable you to identify strategic, yet visually effective, marketing and brand management tools. You’ll look at a number of case studies on how brands have revived or reinvented themselves, and how brands grow through re-positioning, rejuvenation and expansion.
Year Two
Marketing Strategy and Communication (60 credit points)
In this module you’ll explore brand and marketing strategy, and work on exciting, real-life briefs set by visiting industry experts. This will give you an opportunity to demonstrate your understanding and apply your knowledge and skills of brand and marketing theory to a creative and commercial context.
This module will also cover the different methods of marketing communication, and use of marketing media and language to appeal to different target audiences. You’ll also consider yourself as a brand, and develop the skills and techniques to help position yourself for your future chosen career.
Brand Environment (60 credit points)
There are two parts to this module. The first is Fashion Business Solutions where you’ll simulate industry practice by completing a fashion marketing and branding challenge in a short time frame. The emphasis here is innovation and developing new skills in creativity and idea generation. The challenge will be current and relate to a real company and issues, and may be set by a fashion company or your tutor. Working in a team you’ll identify a problem and produce original and credible business solutions.
The second part is an independent project where you can choose from two options. Option one is a ten-week work experience placement which will allow you to experience the concepts of fashion marketing and branding. You’ll keep a reflective learning log to track your knowledge and skills development, and investigate an aspect of the business which you’ll produce a report on.
Option two is Fashionmap, which is the University’s fashion trend archive. At the end of the Fashionmap research project you’ll have an understanding of all aspects of mass fashion trends.
Final Year
Strategic and Creative Solutions (120 credit points)
This year-long module is made up of three stages; Future thinking, Research stage 1 and Realisation stage 2. For each stage you’ll complete a negotiated personal project, based on aspects of fashion marketing and branding. In Future thinking you’ll identify trends or shifts in behaviour, and their likely effects on the fashion industry, and make proposals or recommendations relevant for the future.
In the Research stage 1 you will submit a research proposal and then progress to produce a full research body of work. Realisation stage 2 is based on the conclusions and recommendations made in your research project. From this you’ll produce a set of proposals, or theoretically start up your own business, and outputs could take the form of a marketing event, an exhibition or through a marketing and branding implementation strategy.
Career opportunities
Employability for this course is excellent, with 98% of students going on to employment or further study within 6 months of graduating. (DLHE survey 2012-13)
Many of the modules on this course include initiatives to help enhance employability. Examples of these are:
the opportunity to undertake an optional placement in Year Two
live projects with industry
flexible arrangement for work experience
visiting professionals and industry experts
national and international competitions
specialist careers guidance.
Our graduates go into a range of roles working for lots of different companies. Here are some recent examples:
Media Planner for Grazia magazine
Marketing Executive for Firetrap
Assistant stylist at Boohoo.com
Part of the press team at VARG PR
Media planner at the BBC
Shoot Assistant at Boden
Account Executive at Cantor Hindson Associates
Administration Buyer for Fat Face
Ecomms Assistant at Flannels
Wholesaler Co-ordinator for Harrys of London
Reporter for Ideal magazine
Visual merchandiser for IKEA
Junior Account Executive for Immediate PR
Event assistant at Juice Event Promotion
New Media Developer at L’oreal
Marketing intern at LVMH Fragrance
Trainee buyer at MeCo
Buyers assistant at Monsoon Accessorize
Trainee merchandiser at Primark
International Marketing Coordinator at Ralawise
Online shopping site coordinator at Rip101.com
Product Sales Manager at River Island
Buyers Assistant at Sainsbury’s Head Office
Beauty marketing assistant at Selfridges
PR assistant at Signet.