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BAFashion Marketing and Branding

Nottingham Trent University
United Kingdom, Nottingham
Tuition fee £9,250.00 per year
More information

Expenses, accommodation, working etc.

ntu.ac.uk/..fashion-marketing-and-branding 

Overview

Fashion Marketing and Branding combines the key elements of marketing and branding with fashion awareness, and bridges the gap between the creative and strategic areas of the industry.

This course is ideal if you want a career in the fashion industry, working in a business rather than design role. You’ll need to be a strategic thinker, but also able to demonstrate a creative flair.

You will be given a solid grounding in marketing and branding theory, and have the opportunity to put this into practice. We’ll teach you how to use software like Adobe In-Design and Illustrator, so you can develop your creative ideas to communicate and influence consumers.

Key features
Work on live briefs set by our industry contacts such as Topman, No.7 and Gossard.
Opt to complete a ten-week work experience placement in Year Two.
Attend talks by guest speakers and industry experts such as Veronica Hendry from WGSN Trend Forecasting agency and Siemon Scamell-Katz an expert in shopper behaviour.
Learn how to use software like Adobe In-Design, Photoshop and Illustrator.
Enter high-profile competitions with major brands, professional bodies and industry leaders.
Join the NTU Fashion Society, set up and run by current Fashion Marketing and Branding students.
Go on optional study trips to international fashion capitals such as New York, Milan, Paris and Tokyo.
Visit companies, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
Apply to take part in international exchanges to places like the Fashion Institute of Technology in New York.
Choose your final-year project and tailor it to your own career aspirations.
Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion Week , London.
98% of graduates from this course are in employment or further study within six months. (DLHE survey 2012-13)
96% of students are satisfied with this course. (National Student Survey 2014)

Programme structure

What you study
Year One: these two year-long modules run side by side.

Visual and Cultural Influence (40 credit points)
You’ll be introduced to fashion and the factors in our society that influence what, where and how things are sold. You’ll study the emergence of fashion and how it has evolved as a system of communication. This will give you an understanding of the industry, what factors have influenced its development and the factors that are currently influencing its continual change. You’ll learn to recognise the influences of visual communication and develop skills to enable you to communicate verbally, using images and in writing.

Principles of Fashion Marketing and Branding (80 credit points)
In this module you will explore the global market, cultural and social trends that influence the fashion industry, using research methods to identify business opportunities like market research and trend forecasting to determine brand success. You will develop the skills needed to create influential marketing proposals and strategies that will enable you to identify strategic, yet visually effective, marketing and brand management tools. You’ll look at a number of case studies on how brands have revived or reinvented themselves, and how brands grow through re-positioning, rejuvenation and expansion.

Year Two

Marketing Strategy and Communication (60 credit points)
In this module you’ll explore brand and marketing strategy, and work on exciting, real-life briefs set by visiting industry experts. This will give you an opportunity to demonstrate your understanding and apply your knowledge and skills of brand and marketing theory to a creative and commercial context.

This module will also cover the different methods of marketing communication, and use of marketing media and language to appeal to different target audiences. You’ll also consider yourself as a brand, and develop the skills and techniques to help position yourself for your future chosen career.

Brand Environment (60 credit points)
There are two parts to this module. The first is Fashion Business Solutions where you’ll simulate industry practice by completing a fashion marketing and branding challenge in a short time frame. The emphasis here is innovation and developing new skills in creativity and idea generation. The challenge will be current and relate to a real company and issues, and may be set by a fashion company or your tutor. Working in a team you’ll identify a problem and produce original and credible business solutions.
The second part is an independent project where you can choose from two options. Option one is a ten-week work experience placement which will allow you to experience the concepts of fashion marketing and branding. You’ll keep a reflective learning log to track your knowledge and skills development, and investigate an aspect of the business which you’ll produce a report on.

Option two is Fashionmap, which is the University’s fashion trend archive. At the end of the Fashionmap research project you’ll have an understanding of all aspects of mass fashion trends.

Final Year

Strategic and Creative Solutions (120 credit points)
This year-long module is made up of three stages; Future thinking, Research stage 1 and Realisation stage 2. For each stage you’ll complete a negotiated personal project, based on aspects of fashion marketing and branding. In Future thinking you’ll identify trends or shifts in behaviour, and their likely effects on the fashion industry, and make proposals or recommendations relevant for the future.

In the Research stage 1 you will submit a research proposal and then progress to produce a full research body of work. Realisation stage 2 is based on the conclusions and recommendations made in your research project. From this you’ll produce a set of proposals, or theoretically start up your own business, and outputs could take the form of a marketing event, an exhibition or through a marketing and branding implementation strategy.

Career opportunities

Employability for this course is excellent, with 98% of students going on to employment or further study within 6 months of graduating. (DLHE survey 2012-13)

Many of the modules on this course include initiatives to help enhance employability. Examples of these are:

the opportunity to undertake an optional placement in Year Two
live projects with industry
flexible arrangement for work experience
visiting professionals and industry experts
national and international competitions
specialist careers guidance.
Our graduates go into a range of roles working for lots of different companies. Here are some recent examples:

Media Planner for Grazia magazine
Marketing Executive for Firetrap
Assistant stylist at Boohoo.com
Part of the press team at VARG PR
Media planner at the BBC
Shoot Assistant at Boden
Account Executive at Cantor Hindson Associates
Administration Buyer for Fat Face
Ecomms Assistant at Flannels
Wholesaler Co-ordinator for Harrys of London
Reporter for Ideal magazine
Visual merchandiser for IKEA
Junior Account Executive for Immediate PR
Event assistant at Juice Event Promotion
New Media Developer at L’oreal
Marketing intern at LVMH Fragrance
Trainee buyer at MeCo
Buyers assistant at Monsoon Accessorize
Trainee merchandiser at Primark
International Marketing Coordinator at Ralawise
Online shopping site coordinator at Rip101.com
Product Sales Manager at River Island
Buyers Assistant at Sainsbury’s Head Office
Beauty marketing assistant at Selfridges
PR assistant at Signet.

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Oct 1, 2019

Application deadlines apply to citizens of: United States