|Study location||United Kingdom, Nottingham|
|Type||Bachelor courses, full-time|
|Nominal duration||3 years|
|Tuition fee||£9,250 per year|
High school / secondary education (or higher)
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
Designers, brands and industry influencers all need strong visual storytellers with a creative edge and commercial awareness. Fashion Communication and Promotion will help you to develop an in-depth understanding of the relationships between design, retail and communication.
The emphasis is on giving you the skills you’ll need to creative, confident, well-informed and visually powerful promotional tools for the industry. Over three years your studies will focus on three central themes: the creative idea, the business context, and teamwork in the fashion environment.
You’ll develop visual communication skills across a broad range of creative mixed media (photography and styling, art direction and graphics, print and digital design, film and Interactive, 3D and retail design) associated with fashion media, branding, advertising, print, visual merchandising, retail environments, events and PR, trend prediction and forecasting.
Although this a very creative course with a focus on the fashion industry, you don’t need to have a background in art, design or fashion, or a creative portfolio.
Work on live projects and briefs with organisations such as Reiss, Topshop, Unilever and the British Fashion Council.
Enter high-profile industry competitions like L’Oreal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW!
Benefit from guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
Go on optional study trips to international fashion capitals such as New York, Paris, Berlin and Tokyo.
Apply to take part in international exchanges to places like the Fashion Institute of Technology in New York.
Visit companies, exhibitions and trade fairs to learn about the international market.
Tailor your final-year projects to an area of the industry you’re most interested in, and supports your career ambitions.
Exhibit your work in your final year at our Degree Show in Nottingham and at Graduate Fashion Week , London.
93% of graduates from this course are in employment or further study with six months. (DHLE survey 2012-13)
What you study?
Visual Awareness (60 credit points)
You’ll start to develop your visual awareness skills, and be introduced to a range of subjects and skills concerning the creative and fashion landscape. Through individual and group work you conduct brand visual analysis, present your findings and create a brand zine. You will also submit a digital portfolio of your work at the end of the module.
Creative Networks (60 credit points)
You will start to understand the creative networks and relationships which drive fashion creativity in the context of brand analysis, deconstruction and creation. You will also be given the opportunity to develop your practical visual communication skills using a range of media and IT technologies.
You will complete a city research project based on the optional trip to New York (or another city of your choice), a brand advertisement analysis, and the research, development, launch and promotion of a new fragrance. You will also complete a reflective journal and submit a portfolio of your work end the end of the module.
Communication and Message (60 credit points)
You will develop your knowledge in the communication of fashion and lifestyle in the global environment, and the development of the brand message. You will cover trends in relation to a broader cultural context and help you to understand the link between branding, advertising, PR and the visual message. You will further develop your research and critical analysis skills in relation to graphics practice and design development.
You will also start to focus on self-promotion and the development of an online portfolio. You will work on a variety of briefs, including live projects, both individually and as part of a team.
Promotion and Context (60 credit points)
You will explore how fashion information is communicated to audiences in different contexts. A focus is to develop your own observational skills, in terms of trend identification and prediction. You will also continue to develop your visual media skills in software and photography to support your visual presentation and design layout.
A team project will answer a directed or industry-generated brief, which will require you to show an understanding of what is happening in industry currently, but also considering future scenarios.
Negotiated Project Stage 1 (60 credit points)
You will propose two self-devised projects, one of which you will complete during this module, and the other as part of the next module. You will complete idea development, analysis and research and present an 8,000 word printed Visual Research Document. As part of a team you will also select a live project brief which you will start to work on through this module, delivering a final presentation in the next module at the end of the year.
Negotiated Project Stage 2 (60 credit points)
You will complete a second self-devised research project, which will consider the creative idea, implementation, and industry focus depending on your career ambitions. For this you will produce an 8,000 word visual document with creative visual outcomes, which could be artwork, magazines, styling images, film and video, mock web sites or a live fashion event.
You will conclude the live team project that you started in the previous module, delivering a final group presentation and submitting a 1,000 word script with creative visual outcomes.
You will also exhibit your work as part of the Degree Show and contribute to the PR, marketing, promotion and communication, and event management. For the exhibition you will showcase an on-line digital portfolio with your best work from the course, and selected creative visual outcomes from your final-year work.
Employability for this course is excellent, with 93% of students going on to employment or further study within six months of graduating. (DLHE survey 2012/13)
Many of the modules on this course include initiatives to help enhance employability. Examples of these are:
live projects with industry
flexible arrangement for work experience
visiting professionals and industry experts
national and international competitions
specialist careers guidance.
Our graduates go into a range of roles working for lots of different companies. Here are some recent examples:
Buying assistant, ACHICA
Creative assistant, Abbott Mead Vickers BBDO
Web designer, Alfred Dunhill
PR and marketing coordinator, Atelier Mayar.com
PR and Press coordinator intern, Bonafide Supernova
Marketing intern, Bauer Media
Press assistant, Beauty Seen PR
Fashion brand consultant, Boots
Media sales executive, Condé Nast
Marketing assistant, Golding Products Ltd
Junior account executive, JJG Media Group
Trade marketing intern, L’Oreal
Marketing research intern, L’Oreal
Insight and strategy intern, Mary Portas
Content manager, Merchant Technology Marketing
Visual merchandising assistant, Office Shoes
PR officer, Ozwald Boateng
Marketing executive, Penshurst place and Gardens
International brand marketing, Red Bull
Sales and events manager, Revolution chain
Account executive, Splendid Communications
Fashion coordinator, Sunday Telegraph
E Commerce assistant, Universal Works
Sales intern, Vice Magazine .