MAStrategic Marketing Communications (Dual Award)
| Study location | United Kingdom, London (Greenwich Campus)/France Business School (Poitiers, France) |
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| Type | Master courses, full-time |
| Nominal duration | 1 year |
| Study language | English |
| Awards | MA |
| Entry qualification | Undergraduate diploma (or higher) You should have a good quality relevant undergraduate degree, or equivalent qualification, from a recognised university or higher education institute. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English IELTS: 6.5 (with a minimum of 5.5 in each skill) |
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| Other requirements | At least 2 reference(s) must be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Programme structure
Term 1 University of Greenwich courses (60 credits)
Foundations of Scholarship
Developing Advertising and Promotional Strategy (30 credits)
Inside the Customer’s Mind (15 credits)
Research Methods (15 credits)
Term 2 ESCEM courses (60 credits)
International Negotiations in Marketing and Communications (10 credits)
International Public Relations and Sponsorship (10 credits)
Branding Strategy in International Business (15 credits)
Communications and Social Media Marketing (10 credits)
Global Communication Strategies (10 credits)
Business Strategy Simulation (5 credits)
Term 3 Cross sessional – Recruiting Institution
Dissertation Project (30 credits)
Work Placement (30 credits)
Career opportunities
You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.