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MAStrategic Marketing Communications (Dual Award)

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/pg/bus/stratmdual 

Overview

This Masters degree gives you the opportunity to study in two European countries and achieve two Master’s awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich’s Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions’ extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Programme structure

Term 1 University of Greenwich courses (60 credits)
Foundations of Scholarship
Developing Advertising and Promotional Strategy (30 credits)
Inside the Customer’s Mind (15 credits)
Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)
International Negotiations in Marketing and Communications (10 credits)
International Public Relations and Sponsorship (10 credits)
Branding Strategy in International Business (15 credits)
Communications and Social Media Marketing (10 credits)
Global Communication Strategies (10 credits)
Business Strategy Simulation (5 credits)

Term 3 Cross sessional – Recruiting Institution
Dissertation Project (30 credits)
Work Placement (30 credits)

Career opportunities

You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.

Apply now! Fall semester 2019/20
Application deadline
Aug 1, 2019 23:59
Europe/Budapest time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 2, 2019

Application deadlines apply to citizens of: United States