|Study location||United Kingdom, London (Greenwich Campus)|
|Type||Final year and top-up, full-time|
|Nominal duration||1 year|
|Tuition fee||£10,350 per year|
Undergraduate diploma (or higher)
From a good quality HND or foundation degree in a marketing related area
The entry qualification documents are accepted in any language
Least a minimum of 5.5 in each skill) or equivalent in a secure English language test
Our marketing programmes have undergone a fundamental redesign in recent years to match what employers and the professional bodies tell us they value. This is to ensure that we can give you the latest skills to meet the needs of an ever-changing industry. This one year top-up degree allows you to cap off your programme by taking a particularly strategic overview.
The aims of the programme are:
To ensure that you develop a good understanding of the marketing discipline
To provide you with the essential competencies required by employers.
Dissertation (30 credits)
Personal and Professional Development: Persuasion, Influence and Leadership in Advertising and Marketing (15 credits)
Direct, Interactive and Digital Marketing (30 credits)
Contemporary Issues in Marketing (15 credits)
One or two option(s) from:Strategic Decision Making for Marketers (15 ); Leading Innovation and Creativity (15); Social Marketing (15); (30 credits)
Graduates can usually pursue careers in advertising, public relations, sales promotions and direct marketing or any marketing-related job.