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BAMarketing Management

Tuition fee FREE
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Expenses, accommodation, working etc. 


The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

Study abroad

The programme provides you with the opportunity to spend the fifth semester abroad and choose courses that will help individualise your degree, improve your language skills and develop a personal international network.

Students abroad are limited to choose courses at partner universities within the fields of business administration, economics, statistics, economic geography, commercial law and language.

These courses are selected in coordination with faculty at JIBS and approval of courses is done through JIBS faculty.

You also have the opportunity to study courses at JIBS during that time.

Programme structure

Year 1 Autumn
Entrepreneurship and Business Planning 7.5 credits
Principles of Project Management 7.5 credits
Basic Financial Accounting 7.5 credits
Business and Academic Communication 1 7.5 credits

Year 1 Spring
Purchasing and Sales 7.5 credits
Supply Chain Management 7.5 credits
Marketing Management 7.5 credits
Organization and Leadership 7.5 credits

Year 2 Autumn
Business Statistics 1 7.5 credits
Electronic Commerce 7.5 credits
Marketing Communication 7.5 credits
Microeconomic Principles and Mathematics for Economics 7.5 credits

Year 2 Spring
Corporate Finance 1 7.5 credits
International Marketing 7.5 credits
Business Ethics 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits

Year 3 Autumn
Studying abroad/Elective courses 30 credits

Year 3 Spring
Bachelor Thesis in Business Administration 15 credits
Brand Management 7,5 credits
International Marketing Law and Consumer Protection 7,5 credits

Career opportunities

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, sales person, account manager/key account manager/service manager, after-sales, or export manager.

Apply now! Fall semester 2019/20
Application deadline
Apr 25, 2019 23:59
Europe/Budapest time
Application period has ended
Studies commence
Sep 1, 2019

Application deadlines apply to citizens of: Hungary