|Study location||United Kingdom, City Centre Campus|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in any language
IELTS: 6.5 (with a minimum of 6.0 in each band)
At least 1 reference(s) must be provided.
A motivation letter must be added to your application.
Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.
Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.
The MA in Public Relations is taught jointly by two departments within the University: Birmingham School of Media and Birmingham City Business School. This reflects the multidisciplinary nature of the public relations profession today and provides a study programme that meets the needs of the global PR industry. Whether your background and interest is in marketing or media, here is an ideal environment to gain a well-rounded understanding of PR and develop the wide range of skills needed to build a successful career in PR.
Both departments already have extensive experience in teaching the skills and knowledge that PR organisations worldwide are looking for. In addition to well-established undergraduate programmes offered by Birmingham School of Media and Birmingham City Business School, we also work closely with the leading professional body for PR in the UK, the Chartered Institute of Public Relations, as well as teaching their qualifications – the CIPR Advanced Certificate and Diploma.
The course combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links.
We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We also explore the ever-changing media landscape while critically examining PR’s impact on society.
We also have the distinction of being based in Birmingham, England’s second city and a major centre for PR activity in both the public and private sectors. We work closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling students to work on genuine and realistic PR campaigns as part of their assessed work.
You will be ready to apply for account executive jobs in a PR agency, with or to join inhouse communications teams, or with charity, NGO and activist organisations.
As a result of studying PR at this university, you will not only build up the knowledge and skills needed for employment in the public or private sectors, but also a level of professional experience of live project and campaign work plus a network of contacts that will dramatically enhance your employability prospects.