|Study location||Ireland, Dublin Main Campus|
|Type||Master courses, full-time|
|Nominal duration||1 year|
Undergraduate diploma (or higher)
This course is suitable for those who possess qualifications at NFQ Level 8 Honours degree with a 2.2 or higher in a Science, Manufacturing, Quality, Computation, Engineering or a related discipline. Recognition of Prior Learning will also be taken into account.
IELTS 6.5 or equivalent
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Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
The global branding specialisation within the MSc offers students a dynamic and practical course that is highly industry-focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels. An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today’s changing digital landscape.
Through the MSc in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics. There are a wide range of career options for graduates including:
Brand Advertising Manager
Sales and Marketing Executive
Market Research Manager
Business Development Executive
Market Research Analyst
Employer Brand Communications Manager