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Master in Marketing

More information

Expenses, accommodation, working etc.

euruni.edu/..Geneva/Overview/Overview.html 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

EU’s Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
Understand the relationship between the customer and the company.
Learn analytical, strategic and operational marketing competencies.
Study the major processes of marketing through case studies and class discussion.

Career opportunities

Upon the successful completion of any of EU’s master’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU’s programs are designed to foster the skills required for a successful career in the international business arena.

EU’s graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

Career Options

-Head of Digital Marketing

-Marketing Manager

-Head of Media

-Head of Communications


*Areas of Work+

The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors.

Industrial marketing
Market Intelligence
Consumer Marketing
Trade Marketing

Apply now! Fall semester 2022/23
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2022/23
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you

Application deadlines apply to citizens of: United States