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Master in Marketing

EU Business School
Switzerland, Geneva/Montreux
Tuition fee CHF9,600 per semester

+ Dissertation fee of 600 eur after successful programme completion

Application fee €200 one-time

non-refundable

More information

Expenses, accommodation, working etc.

euruni.edu/..Geneva/Overview/Overview.html 

Overview

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.


Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.


Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Programme structure

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

EU’s Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
Understand the relationship between the customer and the company.
Learn analytical, strategic and operational marketing competencies.
Study the major processes of marketing through case studies and class discussion.

Career opportunities

Upon the successful completion of any of EU’s master’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU’s programs are designed to foster the skills required for a successful career in the international business arena.

EU’s graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

Career Options

-Head of Digital Marketing

-Marketing Manager

-Head of Media

-Head of Communications


*Areas of Work+

The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors.

Industrial marketing
Market Intelligence
Consumer Marketing
Trade Marketing

Apply now! Fall semester 2021/22
Application deadline
1 Jul 2021 23:59:59
Europe/Budapest time

Bachelor’s degree programs at EU Business School have four start dates per year, these dates are the same for every campus. Semesters begin in October, February, June and August every year.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application deadline
1 Jul 2021 23:59:59
Europe/Budapest time

Bachelor’s degree programs at EU Business School have four start dates per year, these dates are the same for every campus. Semesters begin in October, February, June and August every year.

Application deadlines apply to citizens of: United States