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MScMultichannel Retail Marketing

University of Stirling
United Kingdom, Stirling
Tuition fee To be confirmed

Tuition fee for a Postgraduate course at the University of Stirling can range from £20,845 – £22,825. Please refer to the university webpage for further information.

More information

Expenses, accommodation, working etc.

stir.ac.uk/..keting/#course-tabs__overview 

Overview

The MSc Multichannel Retail Marketing will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on multichannel retailing, that will prepare you for a career in retailing and marketing management. The course has been designed to develop your knowledge and understanding of multichannel practices and their strategic importance to businesses as varied as retailers, manufacturers, or brand owners, as they consider the many routes by which they interact with customers.

Many of the modules that make up the MSc Multichannel Retail Marketing are taught by staff from the University of Stirling’s Institute for Retail Studies. Not only are all of the teachers on the course research active but, drawing on the Institute’s thirty-five years of work within the retail sector, they also have a deep understanding of the practical issues involved in multichannel retailing. Their research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects.

Career opportunities

Typical roles for graduates with this qualification include retail manager, retail brand manager, retail marketing executive, product marketing manager or consultant. Career opportunities exist not only in the retail sector itself but increasingly in suppliers, digital service providers and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States