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MScMarketing and Brand Management

University of Stirling
United Kingdom, Stirling
Tuition fee To be confirmed

Tuition fee for a Postgraduate course at the University of Stirling can range from £20,845 – £22,825. Please refer to the university webpage for further information.

More information

Expenses, accommodation, working etc.



The Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn both about the practice and theory of sustainable marketing, strategic brand management and digital marketing & advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Career opportunities

Career opportunities exist not only in manufacturing and services but increasingly in public, social and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing and Brand Management you have excellent career prospects.

Typical roles for graduates with this qualification include marketing manager, brand manager, brand marketing executive, product marketing manager or consultant.

Graduates from MSc Marketing have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India.

MSc Marketing graduates in the past three years are currently employed as:

Marketing and Communications Officer, Stirling Council (UK)
Sales Consultant, Yves Saint Laurent (UK)
Marketing Communications Associate, Eugenides Foundation (Greece)
Global Sales, Karma Medical Products (Taiwan)
Social Media Manager, Liquorice – Digital Innovation for Brands (South Africa)
Building on that foundation, alumni of the University of Stirling’s MSc Marketing degree who graduated between five and ten years ago have since advanced into some of the following positions:

Brand Manager, Unilever (Greece)
Senior PR Specialist, National Education Association (USA)
Sales and Marketing Executive, Alma Lasers (Japan)
Senior Marketing Specialist, Symantec (Mexico)
Account Manager, Cheil (Taiwan)
Account Executive, McCann Erickson (Greece)
Senior Lecturer, University of Roehampton (UK)
Some of our more established alumni are currently leading and shaping marketing strategy across many different sectors:

Marketing Manager, Nestle (Greece)
Supply Chain Manager, Aibel Pte Ltd (Singapore)
Director of Marketing and E-Business, Elsevier (Hong Kong)
International Sales Manager, Importaco, S.A. (Spain)

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States