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MScMarketing Analytics

University of Stirling
United Kingdom, Stirling
Tuition fee To be confirmed

Tuition fee for a Postgraduate course at the University of Stirling can range from £20,845 – £22,825. Please refer to the university webpage for further information.

More information

Expenses, accommodation, working etc.



This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Career opportunities

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making. These may include:

Strategic Planning or Sustainability Analytics teams
Customer Insight or Marketing Analytics teams
Finance, Pricing or other Technical Analytics teams

After having completed other related courses, graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. They’re currently contributing to the performance of the following organisations: Yves Saint Laurent; Nokia; Unilever; eBay; Pepsico; Bloomberg; NCR Corporation; Intelligent Media Ltd; Nestle; Capital Group UK; Google and more.

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States