Study location	United Kingdom, Stirling
Type	Master courses, full-time
Nominal duration	1 year
Awards	MSc

Tuition fee	To be confirmed Tuition fee for a Postgraduate course at the University of Stirling can range from £20,845 – £22,825. Please refer to the university webpage for further information.

Entry qualification

Undergraduate diploma (or higher) A minimum of a second class honours degree or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take verified copies of the entry qualification documents along with you when you finally go to the university.

Language requirements	English IELTS: 6.0 with a minimum of 5.5 in each sub-skill IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing or equivalent

Other requirements	Reference This should be a professional reference from someone who knows your work well enough and can attest to your ability to study at postgraduate level. This would normally be an academic in your final year of study (your dissertation supervisor, for example) or if you have been out of education for some time, your employer. CV You can upload your CV to document any relevant work experience

More information	Expenses, accommodation, working etc. stir.ac.uk/..lytics/#course-tabs__overview

Overview

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Career opportunities

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making. These may include:

Strategic Planning or Sustainability Analytics teams
Customer Insight or Marketing Analytics teams
Finance, Pricing or other Technical Analytics teams

After having completed other related courses, graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. They’re currently contributing to the performance of the following organisations: Yves Saint Laurent; Nokia; Unilever; eBay; Pepsico; Bloomberg; NCR Corporation; Intelligent Media Ltd; Nestle; Capital Group UK; Google and more.