|Study location||United Kingdom, Egham, Surrey|
|Type||Master courses, full-time|
|Nominal duration||2 years|
Undergraduate diploma (or higher)
2:2 (Honours) or equivalent.
Relevant professional qualifications and relevant experience in an associated area will be considered.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 6.5 (with a minimum of 6.0 in all other subscores)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Venture Creation and Financial Planning
This module will introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. You will look at the discovery of business opportunities, the development and assessment of business ideas, the formation of founding teams, and how to preparare a business plan.
In this module you will explore business innovation in the context of new ventures and corporations, discussing how changes in Information technology, markets, and society are affecting the emergence of new business models, products, and services. You will look at sources of innovation and creativity, the innovative organisation, developing new products and services, innovation networks and policies, knowledge management and innovation in the global context for competitive advantage.
This module will provide you with an introduction to the key topics in marketing, focussing on how small and entrepreneurial organisations with limited resources market and promote themselves. You will develop an understanding of selling and negotiating, market analysis and customer segmentation, consumer behaviour, creativity and innovation, leveraging limited marketing resources, customer relationship management and brand building.
Entrepreneurship and Consultancy
In this module you will develop an understanding of the key aspects of entrepreneurship. You will look at the entrepreneurship process, the key differences between large companies and small and medium sized enterprises, and the financing options available to start-up and developing companies. You will examine enterprise barriers, growth and performance, with particular consideration given to the role of start-up and entrepreneurial activity in the hi-tech and bio-pharma sectors.
Dissertation Preparation and Research Methods
In this module you will develop your analytical research skills so that you are better prepared your dissertation project. You will look at approaches to management research and the assumptions upon which they are based, and consider how to critically evaluate primary and seconadary data sources. You will examine how to choose appropriate quantitative and qualitative research methods for data collection and subsequent analysis, and how to conduct research in a systematic and critical reflective manner. You will also analyse the ethical implications of research investigations and their impact upon findings.
This year will be spent on a work placement. You will be supported by the School of Management and the Royal Holloway Careers and Employability Service to find a suitable placement. However, Royal Holloway cannot guarantee that all students who are accepted onto this degree programme will secure a placement, and the ultimate responsibility lies with yourself. This year forms an integral part of the degree programme and you will be asked to complete assessed work. The mark for this work will count towards your final degree classification.
Independent Business Research Project
In this capstone module you will be given a topic, drawn from current issues faced by businesses, and you will be expected to identify and select an organisational or industry context. You will expected to undertake a substantial review of secondary sources, comprising both academic journals and industry publications. Using relevant market research techniques, you will undertake a substantive and unique primary research study, providing a critical analysis with key insights. You will be asked to make justified and feasible managerial suggestions, prepare an executive summary, and deliver a presentation to communicate your findings.
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
On graduating with a Masters degree Entrepreneurship and Innovation in Royal Holloway you will be highly employable and have a variety of career paths available, including: product development/research, business planning, growth and operations/strategic management in existing businesses, creating new businesses, providing business support and advice or specialising in entrepreneurship policy, research and education. By spending a year in business you will have the experience that employees value, as well as having created valuable business connections. You will also have a solid foundation to continue PhD studies.
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