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MAContemporary Fashion Buying

Tuition fee €24,000 per year

!NB You will also be asked to pay a 5500 EUR enrollment fee.

More information

Expenses, accommodation, working etc.



Aimed at students who have previously graduated from economics, marketing or fashion design with marketing. Those who have proven work experience in these fields may also enrol on the course. It is aimed at training the participant to become a fashion buyer, an experienced professional in the selection and purchase of fashion products. This master’s course is ‘contemporary’ as it differentiates itself by providing current and future models of business, which encapsulate recent and future innovations and technology, and is taught by qualified industry practitioners.

Buyers need to be business-minded with strong analytical skills but able to negotiate and work alongside creative departments.
Through the study of subjects such as buying structure, trend forecasting, product and visual display, participants will learn all the technical and theoretical concepts they need to create a campaign of buying. By analysing different retail formats, gaining understanding of an organization from a buying team and studying key macro trends, they will be able to accurately understand the role of buyers and merchandisers in the global market of fashion and luxury.

The contents of the course will be devoted to the knowledge of proper stock mix and the main techniques of import /export. Pricing strategies and the profitability of a fashion product will be analysed. It will allow participants to learn how to properly plan the purchase of a seasonal collection, using a balanced mix of products and brands that fully satisfy the needs and tastes of the consumer. In addition, the study of various techniques of product development, the role of visual merchandising within a store and the adoption of joint negotiation techniques, will enable participants to tackle a real project of buying from a company that is an industry benchmark. In the final stage of the course, research methodologies and the experience acquired from business projects will allow participants to prepare a draft strategy for buying independently.

Programme structure

Course themes

- strategic fashion buying
- contemporary issues in fashion
- fashion buying and product development management
- fashion marketing management
- research methods
- fashion buying and supply chain management
- dissertation

Career opportunities

Fashion buyers are pivotal to a successful organisation, interacting with many different departments within a company. The course also offers opportunities for progression onto research degrees and will enable participants to pursue senior job opportunities in fashion buying merchandising, product development and visual merchandising, trend forecasting and retail, as well as in other areas of the creative industries.

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States