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MAGlobal Sales and Marketing

University of Applied Sciences Upper Austria
Austria, Steyr / Wels / Hagenberg / Linz
Tuition fee €726.72 per semester

plus Austrian Student Union fee EUR 20

Application fee €79 one-time

Applicants from non-European Union countries will need to use Uni Assist platform for verification of the required documents.
After completion of the process with Uni Assist, you will receive a preliminary review document (‘Vorprüfungsdokumentation – VPD”), which you will need to provide to complete your application.

More information

Expenses, accommodation, working etc.



Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.

NEW: Starting this autumn, Global Sales and Management will be offering a triple degree programme for the first time in cooperation with CETYS University (Mexico) and Providence University (Taiwan).

The triple degree programme GSM equips the students to develop and manage general business, sales and marketing activities for future international companies. For such managers it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture. In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.

Programme structure

The fascinating concept of this interdisciplinary degree programme is based on the following core competences:

Sales and Sales Management
You will be able to conceptualiz, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject „Sales“ out of the perspective of e.g. innovation, cross cultural management, purchase and develop logical alternatives for proactive action for yourself.

Cross-cultural Sales and Management
You will get a profound introduction to cultural differences and similarities around the globe in order to enable you to react in a professional way when faced with challenges of that kind. The compulsory semester abroad and field trips will give you further profound cross-cultural insights.

B2B Marketing
You will be able develop and push forward strategic Marketing concepts for investment goods including background challenges of cross- cultural character. You will aquire a profound knowledge of the specifics of organisational buying behavior and you will be able to take Marketing-related decisions on the basis of profound analyses.

Practical skills
As a „University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the EU as the home market and in emerging markets.

Management and leadership skills
A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile.

In semester 3, the programme offers an intensive specialization in both B2B-Marketing and Sales Management in order to deepen your knowledge in these fields.

The geografical focus of the programme is on the EU as the “home market” and on emerging markets.

Career opportunities

The management of global B2B and service markets needs enthusiastic sales oriented leadership personalities who are able to develop and push forward complex sales processes for specific markets and their cultures.
The basis for all that is a profound understanding of organisational buying behavior und the development and management of marketing- and sales concepts for complex combinations of products and services for international markets with cross cultural challenges.

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application period has ended

Application deadlines apply to citizens of: United States