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MAStrategic Marketing Communications

More information

gre.ac.uk/pg/bus/stratmcomms 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Inside the Customer’s Mind (EU) (15 credits)
Research Methods (15 credits)
Students are required to choose 15 credits from this list of options.

Relationship Marketing and the Customer Experience (15 credits)
International and Global Marketing Management (15 credits)

Career opportunities

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you