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MALuxury Brand Management

University of Southampton
United Kingdom, Southampton
More information

Expenses, accommodation, working etc.

southampton.ac.uk/.._brand_management.page 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.

Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewellry, the finest hotels and exclusive clubs, yachts and high-end automobiles.

The course provides a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage, and culminates in the strategic management of the business of luxury.

Apply now! Fall semester 2022/23
Application deadline
1 Jun 2022 23:59:59
Central European Time
Notes
Please see the university profile or contact us for the deadlines that apply to you

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2022/23
Application deadline
1 Jun 2022 23:59:59
Central European Time
Notes
Please see the university profile or contact us for the deadlines that apply to you

Application deadlines apply to citizens of: United States