|Study location||United Kingdom, Southampton (Highfield Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
First or upper second class honours degree from a UK university (or equivalent overseas/professional qualification) with evidence of having done some quantitative study either in a university degree, or AS-level or equivalent.
The entry qualification documents are accepted in any language
IELTS: 6.5 (with minimum of 6.5 in reading and writing, 6.0 in listening and speaking)
All tests must be no more than two years old at the time of enrolment
At least 2 reference(s) must be provided.
Digital Marketing, both in terms of the use of transactional data and digital communications is totally pervasive in marketing today and consequently there are demands for new knowledge and skills by marketing professionals. This is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users’ time spent online and video has now become a common element of the online media mix.
This MSc reflects the needs of students who are living in, and intend working in, the digital economy and will provide a breadth of knowledge and skills in key digital marketing disciplines that are in great demand from employers. It is particularly suitable for students who have previously studied marketing at undergraduate level and who wish to develop a deeper understanding of the tools and techniques available to marketers today.
Full-time study on the MSc Marketing Analytics masters degree follows a schedule of half-day teaching blocks. A single module, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half modules are taught over three half-days. Module teaching blocks will be scheduled on different half-days so that students will study several modules during the same period.
Teaching on this Marketing Analytics masters degree takes place during the autumn, spring and summer terms with a few modules scheduled for evenings and the Easter vacation. These will usually be the optional modules but this is not guaranteed. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the module assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.