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BA (Hons)Marketing and International English Studies

University of Chichester
United Kingdom, Chichester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

chi.ac.uk/ba-hons-marketing-and-ies 

Overview

This course is only available for students for whom English is not their first language.

Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact. But how do marketers develop these ideas, in what way do consumers behave and respond to these messages?

Programme structure

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns.

Based on a campus that’s a stone’s throw from the beach and surrounded by a diverse range of environments, businesses, brands and luxury brands, there really isn’t a better place to study Marketing.

Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study.

The BA (Hons) in Marketing has been completely updated for the 2014 academic year to reflect changes in the business environment and to reflect changing student needs. Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing. To complement your marketing learning you’ll also have the opportunity to undertake studies in key business areas such as human resources, accounts, law, research skills and business decision making. In your final year, The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.

This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Finance, Human Resource Management, International English Studies, IT Management for Business, Software Development for Business and Tourism Management.

Career opportunities

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.

Apply now! Fall semester 2021/22
Application deadline
1 Jun 2021 23:59:59
Europe/Budapest time

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application deadline
1 Jun 2021 23:59:59
Europe/Budapest time

Application deadlines apply to citizens of: United States