BA (Hons)Business and Marketing
Study location | United Kingdom, Coventry University |
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Type | Bachelor courses, full-time |
Nominal duration | 3 years |
Study language | English |
Awards | BA (Hons) |
Course code | NNF5 |
Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take the original entry qualification documents along with you when you finally go to the university. |
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Language requirements | English IELTS: 6.0 (with no skill level below 5.5) Secondary school exam result can be accepted for the following countries: |
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Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. |
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More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Career opportunities
A business and marketing degree provides you with a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to specialist careers in advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.
Our course is accredited by the CIM for the Graduate Gateway. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.
Designed to prepare you for work, the course offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.
In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.
You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established employability team, Business Futures, also have an extensive network of employers with a wide range of internship possibilities. Business Futures will also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. The Faculty also hosts, through the Business Futures teams, frequent employer events, which allow you to network with companies offering graduate roles, internships and placements in relevant fields, such as marketing.
Please see the university profile or contact us for the deadlines that apply to you
Please see the university profile or contact us for the deadlines that apply to you