Study location	Switzerland, Geneva
Type	Master courses, full-time
Nominal duration	1 year
Study language	English

Entry qualification

Undergraduate diploma (or higher) A GPA of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS 6.5, TOEFL score 89 (internet-based), Cambridge C1 Advanced with a minimum score of 176; or equivalent

Other requirements

At least 2 reference(s) should be provided. An interview with the academic dean is part of the selection process CV please attached your CV to the application Letters of Recommendation Submit two letters of recommendation from academic advisors who are familiar with your academic performance and potential for leadership. If you have been out of the academic world for a while, please submit two letters from employers and/or managers who are familiar with your work ethic, ability and leadership skills. Any letter not written in English must be accompanied by a certified English translation. Written/Video essay Write an essay of approximately 500 words OR record a 2-3 minutes video essay. This will help the EU Admissions Committee become acquainted with you, see how motivated you are to join us and determine how well you can express yourself. The essay should be on one of the following topics: - Tell us about the most challenging team experience you have had to date. What role did you play? What did you learn? - Please describe a personal failure that has impacted on your life and what you learned from it. - What achievement are you most proud of (studies, sports, professional life, etc.)? - If you could imagine an entirely different life from the one you lead, how would you want it to be? - Each of us has been influenced by people, events and situations in our lives. How have these influences shaped who you are today? Bank certificate or letter certifying your financial solvency.

More information	euruni.edu/..Geneva/Overview/Overview.html

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

EU’s Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
Understand the relationship between the customer and the company.
Learn analytical, strategic and operational marketing competencies.
Study the major processes of marketing through case studies and class discussion.

Career opportunities

Upon the successful completion of any of EU’s master’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU’s programs are designed to foster the skills required for a successful career in the international business arena.

EU’s graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

Career Options

-Head of Digital Marketing

-Marketing Manager

-Head of Media

-Head of Communications

*Areas of Work+

The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors.

Industrial marketing
Market Intelligence
Consumer Marketing
Trade Marketing