Study location	United Kingdom, Birmingham
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BSc
Course code	N202

Entry qualification	High school / secondary education (or higher) GCSE Mathematics at grade 6/B The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.5 (with a minimum of 6.0 in each skill) CAE: 176 (with a minimum of 169 in each skill)

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	birmingham.ac.uk/..ent-with-marketing.aspx

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

First Year
Core modules
Managing Financial Resources (20 credits)
Introduction to Marketing and Communications (IMAC) (20 credits)
Economics for Business (A) or Economics for Business (B)* (20 credits)
Organisations, Management and Entrepreneurship (20 credits)
Personal, Professional and Academic Development (20 credits)
Widening Horizons Module (20 credits)
*Depending on prior learning

Second Year
Core modules
Research Methods (20 credits)
Responsible Business (20 credits)
Pathway compulsory modules
Marketing and New Technology (20 credits)
Consumer Behaviour (20 credits)
Marketing Communications (20 credits)
Optional modules
Students must choose 20 further credits from optional modules below:

Accounting and Finance theme
Accounting, Management & Accountability (20 credits)
Managerial Finance (20 credits)
Communications theme
Public Relations and Reputation Management (20 credits)
Event Management and Destination Marketing (20 credits)
Marketing theme
Consumer Behaviour (20 credits)
Services and Retail Strategy (20 credits)
Business Economics theme
Business, the Economy and Government (20 credits)
Intermediate Business Economics and the Macroeconomy (20 credits)
Models of Business (20 credits
Organisations & Entrepreneurship theme
Managing in Business to Business Networks & Markets (20 credits)
Managing Operations and Projects (20 credits)
Human Resource Management (20 credits)
Organisational Behaviour (20 credits)
Strategy and International Business theme
Change Management (20 credits)
Contemporary Capitalism (20 credits)
Final Year
Core modules
Students must complete either a Dissertation (40 credits) or Extended Essay (20 credits).

Pathway compulsory modules
Marketing Strategy (20 credits)
Contemporary Issues in Marketing (20 credits)
Branding in a Digital Age (20 credits)
Optional modules
Students studying on Marketing pathways must choose a further 40 or 60 credits from optional modules outlined below:

Accounting and Finance theme
Accounting, Decision-Making & Governance (20 credits)
Entrepreneurial Finance (20 credits)
Communications theme
Strategic Global Communications (20 credits)
Marketing theme
Contemporary Issues in Marketing (20 credits)
Marketing Society and Sustainability (20 credits)
Business Economics theme
Economics of Labour Markets (20 credits)
Advanced Business Economics (20 credits)
Britain and the EU (20 credits)
Globalisation, Innovation and Competitiveness (20 credits)
Organisations & Entrepreneurship theme
Organisation Studies: Past, Present and Future (20 credits)
Small Business and Entrepreneurship (20 credits)
Fundamentals of Leadership (20 credits)
Crisis Management (20 credits)
Strategy and International Business theme
International Human Resource Management (20 credits)
International Employment Relations (20 credits)
Business Strategies in Developing Countries (20 credits)
Professional Development Module (20 credits)

Career opportunities

We feel proud and privileged that our students have chosen to put their fledgling careers in the hands of Birmingham Business School. So we want to make sure you achieve your full potential throughout your studies and gain the best career opportunities to fulfil your ambitions. We pride ourselves on our graduates high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.