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MScBranding and Advertising

Nottingham Trent University
United Kingdom, Nottingham
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Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Semester One
Principles of Marketing (20 credits)

This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing.

The Customer Experience (20 credits)

This module explores the models and techniques that are used in key marketing functions, focusing on how to create and deliver value for the customer. You will consider why organisations make particular marketing decisions and how marketing activities are integrated and delivered in a way that creates value for their customers. You will explore a number of areas including product management and development, branding, pricing, channel management, internal and external marketing communications and customer service.

Strategic Marketing and the Global Environment (20 credits)

On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will earn to assess the nature and dimensions of branding/brand decisions, their role in the development of a competitor advantage, and their significance in global markets. As part of your skills development you will also learn to evaluate and analyse different forms of branding. On completing the module you will be able to demonstrate an understanding of the direction and management of marketing activities as part of the implementation of strategic direction, taking into account business intelligence requirements, marketing processes, resources, markets and the company vision.

Semester Two
Branding and Corporate Reputation Management (20 credits)

On this module, you will be able to examine diverse theories of branding and as a result understand the strategic challenges brands and their managers face. You will also be able to acquire brand management skills which will enable you to make an effective contribution.

Driving Marketing Communications (20 credits)

On this module you will develop an integrated approach to marketing communications from a societal, strategic business and planning perspective. You will take in depth look at the strengths and weaknesses of different communication media and learn the fundamental principles of developing and ensuring that marketing communication is done as effectively as possible.

Contemporary Perspectives in Customer Engagement (20 credits)

During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

Semester Three
In your final semester you will take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you’ve gained to produce a challenging, meaningful piece of work. Projects include:

Consultancy Experience Project (40 credits)

Working as part of a team, you will undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You will present your findings to the client and learn valuable project management tools and concepts.

Internship Experience Project (40 credits)

On an internship of 12 weeks or more, you will apply the theories you have learned to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You will also learn project management tools and concepts.

Business Research Project (40 credits)

This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

Global Experience Project (40 credits)

This exciting project gives you the opportunity of travelling overseas to attend a summer school at one of our partner institutions. You will produce a piece of academic work drawing on either a concept from the summer school or a case study based on a company local to the host institution.

For more information about semester three options please visit our Experiential Projects page.

Career opportunities

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

Marketing and Business Development Manager
Marketing Manager
Overseas Marketing Manager
Account Executive
Product Manager

Apply now! Fall semester 2023/24
Application period has ended
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Please see the university profile or contact us for the deadlines that apply to you