Study location	United Kingdom, Falmouth (Falmouth Campus)
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MA

Entry qualification	Undergraduate diploma (or higher) Undergraduate degree in a relevant discipline. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.5 (with a minimum of 6.0 in each skill) CAE: 176 (with a minimum of 168 in each skill)

Other requirements	At least 2 reference(s) must be provided. A motivation letter must be added to your application.

More information	falmouth.ac.uk/creativeadvertising

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients’ briefs. If your specialism is art direction, you’ll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience. During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

Study Block 3

In Study Block 3, you’ll produce a portfolio that will help your transition into this competitive industry. Working with a partner —copywriter or art director — your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team. The course’s practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you’ll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

Career opportunities

Potential careers include:

o Copywriter, Art Director or Creative Director
o Strategic planner
o Marketing director, communications officer or event manager
o Web content producer
o Research and further education