BA(Hons)Fashion Marketing

Study location	United Kingdom, Falmouth (Penryn Campus)
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BA(Hons)
Course code	W231

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.0 (with a minimum of 5.5 in each skill) CAE: 168 (with a minimum of 162 in each skill)

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	falmouth.ac.uk/fashionmarketing

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year One (all students)

In your ist year you’ll develop an understanding of the principles of
fashion marketing, as you examine visual merchandising, brand
communications and the role of visual design in a globalised fashion
context. You’ll also have the opportunity to apply your knowledge in
our fashion marketing studio using industry-standard equipment for
creative direction and concept development.

Year Two (all students)

During the 2nd year you’ll explore the industry in greater detail,
acclimatising to the many elements that make up this dynamic
profession – with an emphasis towards trend prediction and brand
development. The year is designed to develop your understanding of
strategic marketing and international business practice. You’ll also
work on a range of assignments set by academic staff in
collaboration with our industry partners.

Year Three (three year degree students only)

The 3rd year allows you to develop skills and insight matched to your
particular specialism. You’ll be encouraged to find placements with
the help of your course team and career advisors. The year
culminates towards an extended research project, strategic
marketing plan and a final major project. This final body of work is
designed to demonstrate the range of skills and achievements
developed during your time at Falmouth. Example projects include
international retail expansion concepts, fashion brand repositioning,
and magazine and digital innovation. It enables graduates to present
strategic and creative marketing skills in a professional portfolio of
work.

Year Three (four year sandwich degree students only)

Your 3rd year is an industry placement year, which allows you to
undertake a period of supervised work experience under the
direction of an employer. It comprises a 36-week period of
employment and reflection, which will allow you to understand
industry roles and your position within the sector. Before the
placement, you’ll create a study and work plan, advised and
approved by your course team and the University’s career service.
The sandwich year allows for structured reflection and the
development of work-based skills such as those required by longer
live projects, typically seasonal buying cycles. Finding and applying
for placements are the student’s responsibility and associated tasks
start in year two with CV writing support. careers advice and
mentoring from both staff and more experienced students.

Year Four (4 year sandwich degree students only)

After your year in industry, you’ll re-join the course to complete your
degree. This year allows you to research and develop skills suited to
your particular specialism, with an extended research project and
strategic marketing plan geared towards the wealth of experience
you’ll have acquired. Following your year in industry there are often
opportunities to develop a final major project that is work-based and
applied to your placement employer. It enables graduates to present
strategic and creative marketing skills in a professional portfolio of
work.

Career opportunities

o Brand Manager, Fashion Forecaster or Buyer
o Stylist, Creative Director or Visual Merchandiser
o Marketing communications, PR and digital media
o Opportunities in fashion journalism or publishing
o Portfolio career including teaching and postgraduate study

Work placements have included:
o Karen Millen
o Karla Otto PR
o Wondeland
o Dazed and Confused
o Exposure PR (New York)
o Cream Cornwall
o Finisterre
o Celtic