Study location	United Kingdom, Falmouth (Falmouth Campus)
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BA(Hons)
Course code	N561

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.0 (with a minimum of 5.5 in each skill) CAE: 168 (with a minimum of 162 in each skill)

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	falmouth.ac.uk/advertising

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year One

The 1st year introduces you to key concepts and practices in advertising. Starting with the fundamentals of communication strategy. concept creation. copywriting and art direction, you’ll apply skills to the business of creating advertising. You’ll also be deconstructing and analysing the way advertising works. The year includes a guest speaker programme and site visits to major London agencies

o Copywriting. design and art direction – introduces the discliplines
o Creative problem solving – advertising briefs, concepts and the big idea
o Professional practice – presenting you work and self-promotion
o Analysing advertising – asking how it works
o Strategy & planning – explore the thought behind campaigns

*Year Two *

This is the time when you begin to build your final portfolio. showcasing fully integrated campaigns. Over a series of modules you’ll work on real agency briefs and invent new product and brand concepts. Towards the end of the year you’ll have the opportunity to apply your skills and gain valuable work experience through agency placements, assisted by your tutors and Falmouth’s work placement team. It’s a pivotal opportunity that differentiates our graduates when they enter the world of work.

o Convergence & transmedia storytelling – explore multi-channel communications
o Campaign creation – developing your portfolio
o Social media & digital tools – using social media in campaigns
o Case study – experience life in an agency. report back
o Consumer behaviour – consider the consumer pathway
o Brands & branding – create and advertise your own brand

*Year Three *

The final year is the culmination of all your work. It’s your opportunity to combine the skills you’ve acquired and present them to industry. You’ll produce a dissertation project and create a final advertising portfolio to professional standards. There’s even an Advertising Business Management module to help hone your entrepreneurial skills and further explore the commercial power of ideas.

o Dissertation – critical writing and campaign creation
o Advanced campaign creation – work to real industry briefs
o Final portfolio
o Advertising business management – how to run an agency

Career opportunities

o Ad agency: Art Director, Copywriter, Account Executive or Strategic Planner
o Marketing
o Freelance Consultant
o Portfolio career including teaching and postgraduate study