BScMarketing (Including Placement Year)

Study location	United Kingdom, Southend Campus
Type	Bachelor courses, sandwich
Nominal duration	4 years
Study language	English
Awards	BSc
Course code	N504

Entry qualification	High school / secondary education (or higher)

Language requirements	English Accepted proof of proficiency: Cambridge English, IELTS, TOEFL or other equivalent IELTS: 6.0 TOEFL (IBT): 76 CAE: B2 with 52+ CAE (from Jan 15): 169+

Other requirements	At least 1 reference(s) must be provided.

More information	essex.ac.uk/..tercourse=UG00264&subgroup=1

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1

Business Creation and Growth
Business Economics
Introduction to Accounting and Finance
Principles of Markets, Marketing and Selling
Introduction to Quantitative Analysis
Introduction to International Business
Research and Study Skills for Professional Development
Personal Career Development

Year 2

Managing Innovation
Consumer Behaviour
E-Commerce
Business-To-Business Marketing
The International Business Environment (optional)
Successful Futures
Strategic Entrepreneurship (optional)
Organisational Behaviour and Management (optional)

Final year

Business Strategy
Research Project – Marketing
Business Research Methods
Marketing Communications
Services Marketing
Business Ethics (optional)

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.