BA (Hons)Marketing (Retailing)

Study location	United Kingdom, City Centre Campus
Type	Bachelor courses, sandwich
Nominal duration	4 years
Study language	English
Awards	BA (Hons)
Course code	N50C

Entry qualification	High school / secondary education (or higher)

Language requirements	English Accepted proof of proficiency: Cambridge English, IELTS, TOEFL, Certificate in Advanced English (CAE) or other equivalent IELTS: 6.0 (with a minimum of 5.5 in each band) TOEFL (IBT): Overall score of 80 or above, with at least 17 in Listening, 17 in Writing, 18 in Reading and 20 in Speaking CAE: level C

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	bcu.ac.uk/..ting-retailing-ba-hons-2018-19

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

During your first year, you will gain knowledge and understanding of the major theories, principles and concepts of marketing, as well as gaining key transferrable skills that will be highly desired by employers.

Your second year will see you utilise the principles of marketing practice in an operational context, solving industry issues and critically analysing different scenarios.

During your final year, you will construct effective methods of communicating marketing concepts, generating well-reasoning marketing concepts.

Assessments will be linked to industry in order to ensure a coherent progression. Teaching will consist of practices and scenarios that mirror practice, enabling you to develop your analytical, critical reasoning and creativity skills. There will be the use of live clients for teaching and assessment, practice-based case studies and our Virtual Learning Environment, which will be used to support all modules.

Career opportunities

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Alongside gaining marketing skills will be a range of transferable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.