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MACultural and Arts Management

University of Winchester
United Kingdom, Winchester
Tuition fee To be confirmed
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The creative industries are a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability. Students’ understanding of management in the creative industries is developed, as the relationship between the business process and the creative process is examined.

Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment – the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends.

All assignment topics are individually tailored to make sure that every student relates them to their own areas of interest within the cultural industries, from music to painting, from dance to millinery.

The final assignment is a professional project – it could involve organising an exhibition or a tour, starting up a small company or implementing a marketing campaign.

Programme structure

The Internal Environment: Understanding Management in Cultural and Arts Organisations
The External Environment: Cultural and Arts Management in Context
Cultural Entrepreneurship
Specialisation: Professional Development
Contemporary Issues in Cultural and Arts Management
Professional Project

The Professional Project is the equivalent of a final dissertation. It gives students the opportunity to work independently on a substantial professional project on a topic of their choice in the field of cultural and arts management.

Career opportunities

The programme strengthens knowledge and skills for use for a managerial career in the creative industries for small cultural operators or large organisations such as the Arts Council. Graduates have worked in a range of cultural organisations from The Nuffield Theatre in Southampton to The British Museum in London.

Apply now! Fall semester 2021/22
Application period has ended
This course is subject to revalidation.
Apply now! Fall semester 2021/22
Application period has ended
This course is subject to revalidation.