Study location	United Kingdom, Birmingham
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	Msc

Entry qualification

Undergraduate diploma (or higher) At least a Bachelor degree or postgraduate diploma from a UK university or equivalent. The degree must be in a relevant subject The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. Take originals along when you go to study.

Language requirements	English Accepted proof of proficiency: FCE, CAE or CPE, IELTS 7+ or TOEFL 100+ IELTS : Score 7.0 with no less than 6.5 in any band. Or Cambridge English(CAE): Advanced Minimum overall score of 176, with no less than 169 in any component. Please note: TOEFL IBT test will not be accepted for September 2015 entry.

Other requirements	At least 2 reference(s) should be provided. Two academic references (or if appropriate to the programme applied for, one could be from your employer). The references must be signed by the referee and be on official letter-headed paper in order for them to be accepted.

More information	birmingham.ac.uk/..ing-communications.aspx

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM) and count towards fifty percent of the CIM Professional Diploma in Marketing.

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content
Core modules include:

Contemporary Issues in Strategic Marketing
Marketing Analytics
Marketing Communications
Advertising and Sales Promotions
PR and Media Skills
Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Career opportunities

As a postgraduate at Birmingham Business School you will have access to our specialist careers service, Careers in Business. This service is only available to postgraduates and provides support with job applications and interviews, job seeking and skills development.

Services include:

Individual appointments to review your CV or application form, discuss your career plans and provide advice about job seeking
Workshops to help you develop the skills that multinational employers look for
Events and exercises to help you get through the graduate selection process include practice interview sessions and a mock assessment centre
Opportunities to interact with employers and recruiters at sector specific events such as Careers in Banking and Careers in Consulting.