Study location	United Kingdom, London (Greenwich Campus)
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MA

Entry qualification

Undergraduate diploma (or higher) 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience. The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 6+ or TOEFL 79+ IELTS: 6.0 (with a minimum of 5.5 in each skill) CAE: 168 (with a minimum of 162 in each skill)

Other requirements	At least 2 reference(s) must be provided. A motivation letter must be added to your application.

More information	gre.ac.uk/pg/bus/stratmcomms

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Inside the Customer’s Mind (EU) (15 credits)
Research Methods (15 credits)
Students are required to choose 15 credits from this list of options.

Relationship Marketing and the Customer Experience (15 credits)
International and Global Marketing Management (15 credits)

Career opportunities

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.