BA (Hons)Public Relations and Communications

Study location	United Kingdom, London (Greenwich Campus)
Type	Bachelor courses, full-time
Nominal duration	3 years
Study language	English
Awards	BA (Hons)
Course code	P210

Entry qualification	High school / secondary education (or higher) Good exam results in Mathematics The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Language requirements	English IELTS: 6.0 (with a minimum of 5.5 in each band) TOEFL (IBT): Overall score of 87 or above CAE: level C

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application. Direct entry to Year 2 and Year 3 is available for qualified applicants.

More information	gre.ac.uk/ug/business-school/p210

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Communicating for PR (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Personal Professional Development 1: Self-management in PR (15 credits)
Introducing Public Relations (30 credits)
Digital Communications 1 (15 credits)

Students are required to choose 30 credits from this list of options.

Introduction to the Events Industry 30cr (30 credits)
Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
Principles and Practice of Marketing (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
PPD2: Personal Professional Practice in Organisations (15 credits)
Digital Communications 2 and Media Relations (30 credits)
PR Planning (15 credits)
Social Psychology and Persuasion for Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Event Operations (30 credits)
Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
Customer Insight and Research (30 credits)
Integrated Marketing Communications (30 credits)
PR Practice in Varied Industry Sectors (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3
Students are required to study the following compulsory courses.

Dissertation (MET) (30 credits)
Contemporary Issues in PR Practice (30 credits)
Delivering Professional PR Practice (30 credits)

Students are required to choose 30 credits from this list of options.

Brand, Consumer and Technology PR (15 credits)
Third Sector PR (15 credits)
Corporate Communications with Public Affairs (30 credits)

Career opportunities

Graduates may pursue a variety of public relations roles across the public, private and not-for-profit sectors. PR and communication skills are also applicable to careers in marketing, management and teaching. Recent graduates from this programme have secured roles at the BBC, Gucci and Weber Shandwick.