BA (Hons)Marketing Management
| Study location | United Kingdom, London (Greenwich Campus) |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | English |
| Awards | BA (Hons) |
| Course code | N501 |
| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English IELTS: 6.0 (with a minimum of 5.5 in each band) |
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| Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. Direct entry to Year 2 and 3 is available for qualified applicants. |
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| More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Programme structure
This degree will provide you with relevant skills and in addition, a valuable marketing industry qualification. In your first year, you will gain a strong foundation in essential marketing principles.
You will build on these skills in Year 2 with an emphasis on marketing management and customer insight. Year 3 takes a strategic perspective and introduces direct, digital and internet marketing.
You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing.
Sector specialisms in Digital Marketing or Advertising are available for students wanting an endorsed degree.
Career opportunities
Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.