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BA (Hons)Marketing Management with Language

More information

gre.ac.uk/ug/business-school/nmr9 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Marketing Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3
Students are required to study the following compulsory courses.

Work Placement (Business School)

Year 4
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Business and Marketing Strategy (15 credits)
Internet Marketing (15 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Career opportunities

You may pursue international careers in advertising, public relations, sales promotions, direct marketing and any other marketing field.

Apply now! Fall semester 2023/24
Application period has ended
Notes

Please see the university profile or contact us for the deadlines that apply to you

Apply now! Fall semester 2023/24
Application period has ended
Notes

Please see the university profile or contact us for the deadlines that apply to you