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BA (Hons)Advertising and Digital Marketing Communications

More information

gre.ac.uk/ug/business-school/nn25 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)

Year 3
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Social Media and Analytics (15 credits)
Strategic Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Students are required to choose 15 credits from this list of options.

Contemporary Issues in Marketing (15 credits)
Social Marketing (15 credits)

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you