Study location	United Kingdom, London (Greenwich Campus)
Type	Bachelor courses, sandwich
Nominal duration	4 years
Study language	English
Awards	BA (Hons)
Course code	NN25

Entry qualification	High school / secondary education (or higher) Good exam results in Mathematics The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Territory requirements	Applications are accepted from the following territories (based on citizenship): Brazil, Colombia, El Salvador, European Union, Guatemala, Mexico, United States, Venezuela.

Language requirements	English IELTS: 6.0 (with a minimum of 5.5 in each band) CAE: 169 overall

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application. Direct Entry to Year 2 and 3 is available for qualified applicants.

More information	gre.ac.uk/ug/business-school/nn25

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)

Year 3
Students are required to study the following compulsory courses.

Work Placement (Business School)

Year 4
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Social Media and Analytics (15 credits)
Strategic Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Students are required to choose 15 credits from this list of options.

Contemporary Issues in Marketing (15 credits)
Social Marketing (15 credits)

Career opportunities

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.