BA (Hons)Advertising and Digital Marketing Communications
| Study location | United Kingdom, London (Greenwich Campus) |
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| Type | Bachelor courses, sandwich |
| Nominal duration | 4 years |
| Study language | English |
| Awards | BA (Hons) |
| Course code | NN25 |
| Entry qualification | High school / secondary education (or higher) Good exam results in Mathematics The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Territory requirements | Applications are accepted from the following territories (based on citizenship): Brazil, Colombia, El Salvador, European Union, Guatemala, Mexico, United States, Venezuela. |
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| Language requirements | English IELTS: 6.0 (with a minimum of 5.5 in each band) |
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| Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. Direct Entry to Year 2 and 3 is available for qualified applicants. |
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| More information |
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Overview
Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.
Programme structure
Year 1
Students are required to study the following compulsory courses.
Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)
Year 2
Students are required to study the following compulsory courses.
Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)
Year 3
Students are required to study the following compulsory courses.
Work Placement (Business School)
Year 4
Students are required to study the following compulsory courses.
Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Social Media and Analytics (15 credits)
Strategic Communications (15 credits)
Students are required to choose 30 credits from this list of options.
Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)
Students are required to choose 15 credits from this list of options.
Contemporary Issues in Marketing (15 credits)
Social Marketing (15 credits)
Career opportunities
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.
Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.