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BA (Hons)Advertising and Digital Marketing Communications with Language

More information

gre.ac.uk/ug/business-school/nnr0 

Overview

Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing/PR (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Media Planning and Buying (15 credits)
Integrated Marketing Communications Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Internet Marketing (15 credits)
Strategic Communications (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
Language Research Project (French, Italian, Spanish) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Career opportunities

This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.

Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Notes
Please see the university profile or contact us for the deadlines that apply to you