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MACommunication and Knowledge Media

University of Applied Sciences Upper Austria
Austria, Steyr / Wels / Hagenberg / Linz
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Interested? To learn more about this study programme, entry requirements and application process, please contact one of our consultants in a country nearest to you.

Programme structure

In addition to the interdisciplinary core training in

Conception and management of web projects,
Acquisition and modeling methods of knowledge,
Empirical methods,
Change management as well
Media and communication management and stakeholder communication

the master’s degree offers the opportunity to develop an individual profile. There is a choice of advanced modules from the following socio-technical subject areas:

Knowledge communication and generation, organizational learning and innovation
Online Marketing, Web Cultures, Ethics and New Media Law
Lifelong learning, design of learning arrangements, media education
Web-based interpersonal and intercultural communication, group and internal organizational communication
Interactive systems, information visualization, interaction design
Web development, social and semantic web, information retrieval

In summary, the master’s degree in “Communication, Knowledge, Media” offers an interdisciplinary focus in the field of tension between people, organization and technology!

Career opportunities

Graduates of the master’s degree in “Communication, Knowledge, Media” design internal and external corporate communication with online media, support and optimize communication processes / structures and develop interactive systems. You work in a variety of modern professional fields at the interface between people, organization and technology:

Knowledge manager: knowledge identification, development, distribution, storage and use in organizations; Formulation of knowledge goals and knowledge assessment; Design of change management processes

Community Manager or Customer Relationship Manager: Conception, implementation, support and evaluation of the appearances of organizations in social networks and communication with customers

Web project manager and project manager online communication: Conception, introduction and evaluation of internet and intranet solutions using common web technologies, standards and usability guidelines

Concept Developer: Drafting creative communication ideas; Conception of web-based communication solutions, information architectures and content

Responsible for e-learning: design, implementation and evaluation of learning designs; Creation of training concepts; Personnel or organizational development

Media competence trainer / consultant: Development and implementation of training and consulting in the field of media use in communication processes, virtual teamwork and media competence; Head of media educational projects

Product Owner / Product Management / Innovation Management: Development of solution-oriented product visions with the customer, management of agile cooperation between development team (e.g. Scrum Master) and project stakeholders, progress control and quality assurance of product development

Apply now! Fall semester 2023/24
Application period has ended
Please see the university profile or contact us for the deadlines that apply to you
Apply now! Fall semester 2023/24
Application period has ended
Please see the university profile or contact us for the deadlines that apply to you